For Candidates: Your Resume

The Ideal ResumeThere is no such thing! Resumes are a reflection of your personality and your work experience, so naturally each one will be different. But as a general rule, we recommend straightforward as the most successful “format”.Additionally, many companies today are utilizing scanning technology to track resumes and job applicants. In this context, any superfluous design or frills are virtually useless and may in fact be detrimental. Clean, easily read text is much preferred. Focus on format and content, and keep it simple.

An alternate resume, which you may design to distribute personally, can be as stylish or embellished as you want it to be.

For a powerful and effective resume, follow the guidelines shown after the sample resume, below:

123 Anywhere St
Anywhere, NY 55888


GREAT FOOD CORPORATION, Ithica, NY 1/94 to Present

Responsible for management of the Great Food convenience store business. Manage and direct broker networks and negotiate with wholesale and retail buyers and managers. Served as Customer Marketing Analyst. Responsible for managing special projects and supporting sales systems. Key Accounts: McLane, Wawa, 7-Eleven, Uni-Marts, High’s of Baltimore, Exxon, Costal Marts, Star Texaco, FasMart.

  • Grew c-store business by 133% in 1996 and 113% in 1997. Grew single serve business by 123%.
  • Gained 19 new product acceptances in 1997, resulting in competitor’s loss of 14 facings.    
  • Implemented computerization of sales force, created on-site sales analysis and presentation capabilities. Prepared for future scan-data capture and analysis.

Responsible for sale of all dry grocery brands to Stop & Shop Supermarkets. Accountable for trade spending and promotional objectives. Coordinated and led cross-functional Stop & Shop sales team. Developed and presented 1995 business plan, resulting in acceptance of new strategic partnering objectives.

  • Developed and managed category captainship in 2 Great Food categories. First category leadership role in GF’s history.
  • Increased category sales 115%, managed 4% reduction in trade budget.
  • Led team for development of computerized promotional analysis system. Coordinated promotion timing and inventory control with operations group. Resulted in 6 new promotion cycles scheduled for 1996.
THE BEVERAGE COMPANY, Eastwood, MD 2/90 to 1/94

TERRITORY SALES MANAGER: Responsible for Baltimore/Washington geographic territory. Managed sales and customer support in food service and fountain outlets. Directed local bottling and store detailing teams. Customized national marketing programs and promotional events to account needs. Key Accounts: High’s of Baltimore, Red Barn Stores, Manhattan Bagel’s, Peninsula Skating Center, Victory Lanes, Texaco, William & Mary.  

  • Increase total annual outlets by 259% between 1992 and 1993
  • Exceeded 1991 territory growth goals by more than 100%
  • Secured long-term partnership by placement of fountain equipment at William & Mary’s new Student Union Building.
  • Maximized fountain profits, by location, using market data to adjust flavor selections, serving sizes, pricing and promotional activity.   


Jane Doe, Page 2

Columbus, OH
7/88 to 2/90

SALES MERCHANDISER: Managed Ohio territory. Responsible for all schematic and planogram resets and built major end-cap displays. Worked with four territory sales reps. Key Accounts: Dairy Mart, Circle K, Farm Fresh, Food Lion, Albertsons

  • Recognized as merchandiser who consistently achieved all goals assigned – displays built, increased facings and highest percentage of new items placed.
  • Presented white paper to marketing – “Why Not Use Store Scan-data To Analyze Space?”
  • Awarded Unit’s best display and largest display contest – 1990.
EDUCATION: Bachelors of Science – 1989
Marketing Major, 3.75 gpa
Pennsylvania State University, University Park,PA
TECHNICAL: IRI InfoScan, DataServer, SalesPartner, Apollo; Nielson Workstation, Sales Advisor, Spaceman; Intactix, InterSpace, InterCept; Spectra / Market Metrics; Wal-Mart Retail Link; Word Perfect, Word, Harvard Graphics, Power Point, Excel, Access, CC: Mail.
REFERENCES: Available upon Request



FORMWe much prefer chronological resume. Potential employers want to know where you were, when you were there, what your responsibilities were, and what you achieved. Keep it simple. Avoid italics, bold face, underlining, borders — in short, anything at all that will detract from the text. If faxing or mailing, use plain white paper and be sure your resume is the sharp, laser-printed original copy — not a duplicate or dot-matrix printing.


Be concise. Be concrete. And above all, be truthful. For each position, provide the company name, dates you were there (or dates in each position for that company), and your title. Include two or three short lines describing your responsibilities, as well as another two or three lines describing your achievements.


It is not true that a resume must be on one page. In fact, provided you have something worthwhile to describe, your resume can be two pages or longer. Particularly in this age of computerized optical character recognition, it is better to use a large, more readable font rather than reduce the size of your text to squeeze everything on one or two pages.

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